Philanthropy
What is In-Memory giving?
In-memory giving is a generous way to honour a loved one passing away, where you make a donation to a charity in their memory. In-memory giving is increasingly popular. According to JustGiving, in-memory fundraising on their platform has increased by 141% since 2010.
In this article, you’ll find all the information you need to make a donation in-memory of your loved one
In this article, you’ll find all the information you need to make a donation in-memory of your loved one
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Donating in-memory of a loved one is a generous way to honour and celebrate someone’s life.
The gift may be to a charity that was supported by the person who has passed away, an organisation that they were involved in, or a cause that reflects their beliefs and values.
In-memory giving is a way of keeping your loved one’s memory alive, and a donation to a charity ensures that their memory leaves a lasting impact and legacy, whether it’s restoring sight, Closing the Gap, empowering girls and women or contributing towards ending poverty and reducing the socio-economic divide for marginalised groups.
The gift may be to a charity that was supported by the person who has passed away, an organisation that they were involved in, or a cause that reflects their beliefs and values.
In-memory giving is a way of keeping your loved one’s memory alive, and a donation to a charity ensures that their memory leaves a lasting impact and legacy, whether it’s restoring sight, Closing the Gap, empowering girls and women or contributing towards ending poverty and reducing the socio-economic divide for marginalised groups.
Photographer: Alan McDonald
Once you know you want to set up in-memory giving for your loved one, the best place to start is by deciding on the options to give family and friends who want to donate.
To collect donations at the funeral, it is best to seek advice from the funeral director, who can help work out logistics such as the placement of donation envelopes. They can also answer any other questions you may have, such as including a prompt to donate after the service, and so on.
If directing people to an online tribute, posting a message in a funeral notice or as part of the official announcement can be effective.
For any questions about the lasting impact of your gift, you should contact the charity of your choice directly, to get answers on how your donation will be used and who it will help.
You can create an online in-memory fundraising page here if you want to donate to The Fred Hollows Foundation.
To collect donations at the funeral, it is best to seek advice from the funeral director, who can help work out logistics such as the placement of donation envelopes. They can also answer any other questions you may have, such as including a prompt to donate after the service, and so on.
If directing people to an online tribute, posting a message in a funeral notice or as part of the official announcement can be effective.
For any questions about the lasting impact of your gift, you should contact the charity of your choice directly, to get answers on how your donation will be used and who it will help.
You can create an online in-memory fundraising page here if you want to donate to The Fred Hollows Foundation.
3. 3 ways to support The Fred Hollows Foundation in memory of your loved one?
The late Professor Fred Hollows used to say that “having a care and concern for others is the highest of human qualities”. And in-memory giving while grieving the loss of a loved one is one of the most selfless ways to care for others, while honouring your loved one’s memory. We understand how hard the loss of a loved one is, and appreciate your support.
All in-memory donations play an important part in the life-changing work of The Fred Hollows Foundation. They help The Foundation to restore sight, train healthcare workers, and equip hospitals in remote parts of the world.
Your support has a ripple effect that extends beyond giving someone access to good eye health, it also helps people get an education, find work, and live socio-economically independent lives, while empowering local communities to escape poverty and thrive as a society.
There are many ways to honour your loved one through in-memory giving. Here are three ideas to get you started:
All in-memory donations play an important part in the life-changing work of The Fred Hollows Foundation. They help The Foundation to restore sight, train healthcare workers, and equip hospitals in remote parts of the world.
Your support has a ripple effect that extends beyond giving someone access to good eye health, it also helps people get an education, find work, and live socio-economically independent lives, while empowering local communities to escape poverty and thrive as a society.
There are many ways to honour your loved one through in-memory giving. Here are three ideas to get you started:
1. Organise a donation collection in lieu of flowers
Instead of receiving flowers or gifts, many families request donations be made to a worthy cause. This can be done by inserting a personalised message in a funeral notice. You may consider the following wording for this notice:
In lieu of flowers, donations in-memory can be made to The Fred Hollows Foundation.
Phone: 1800 352 352
Mail: Locked Bag 5021,
Alexandria NSW
2015 Australia
Online: https://fundraise.hollows.org/donate
You can create a personalised fundraising page where people can make donations.
In lieu of flowers, donations in-memory can be made to The Fred Hollows Foundation.
Phone: 1800 352 352
Mail: Locked Bag 5021,
Alexandria NSW
2015 Australia
Online: https://fundraise.hollows.org/donate
You can create a personalised fundraising page where people can make donations.
2. Collect funeral donations
The Fred Hollows Foundation can provide in-memory envelopes to be sent to you or the funeral director. Send us an email or call us on 1800 627 892 to enquire about these envelopes. Each envelope has information about The Foundation and options to donate by card, cash or cheque.
3. Create an In-Memory fundraising page
You can choose to collect in-memory donations for your loved one through an online tribute page. You can personalise your page to reflect the life of the special person you are remembering through including stories, photos and videos. You can share this with your friends, family and perhaps if you like, on the funeral or memorial invitation. Create your In-Memory fundraising page here.
The Fred Hollows Foundation is an international development organisation working towards eliminating avoidable blindness in the 25 countries where we work, including Australia where we focus on improving eye health outcomes for Aboriginal and Torres Strait Islander Peoples.
We are committed to carrying on Fred’s vision of a world where no one is needlessly blind, and where people in marginalised communities have access to the same high quality of eye care that the rest of the world enjoys. Since The Foundation began, we’ve restored sight to more than 2.5 million people.
Every time our supporters help us restore someone’s sight, they also help give someone their independence and their ability to get an education and find employment.
In 2019, The Fred Hollows Foundation:
We are committed to carrying on Fred’s vision of a world where no one is needlessly blind, and where people in marginalised communities have access to the same high quality of eye care that the rest of the world enjoys. Since The Foundation began, we’ve restored sight to more than 2.5 million people.
Every time our supporters help us restore someone’s sight, they also help give someone their independence and their ability to get an education and find employment.
In 2019, The Fred Hollows Foundation:
- Performed 646,835 eye operations and treatments
- Treated 20 million+ people with antibiotics for trachoma
- Trained 68,293 people, including surgeons, nurses, health workers, and teachers
- Built or renovated 24 medical centres
- Equipped 4,677 medical facilities, training centres and schools
- Educated 2.3 million+ school children and community members in eye health and sanitation
With as little as $25 needed to restore sight in some countries, honouring your loved one through in-memory giving will change someone’s life, while helping end avoidable blindness.
COVER PHOTO: Rex Shore